Making Industry Issues Visible and Easy to Understand
Technical products, legal requirements and energy and environmental policy issues often require explanation. HKI ensures that the industry’s positions, achievements and professional concerns are communicated to the public in a factual, accessible and target-group-oriented manner.
This includes ongoing public relations work, information campaigns, specialist articles, interviews, events and a presence at major trade fairs and conferences. The association maintains regular contact with general, trade and consumer media, providing editorial teams with reliable information, robust industry data and access to knowledgeable experts.
In addition, HKI develops its own information resources, including brochures, guidelines, videos, online portals and social media content. Through these channels, we inform industry professionals, policymakers, market partners and consumers about current industry issues, technical developments, legal requirements and the proper use of the respective products.
Member companies can contribute their professional experience and expertise to the planning and development of public relations activities, for example through the Working Group for Press and Public Relations.
Coordinated and technically sound association communication increases the visibility of relevant issues and strengthens the industry’s position as a competent and reliable point of contact.
Interested in becoming a member of HKI? Contact us at info@hki-online.deor call us on +49 69 256268 0. We will be pleased to provide you with further information.